In 1989, The North Face®, in conjunction with Patagonia, REI and Kelty, founded The Conservation Alliance, an organization dedicated to funding and partnering with organizations to permanently protect land and waterways for their habitat and recreation values. Since 1989, The North Face has contributed more than $1 million to the organization’s grant fund.
Now they have more than 250 member companies, and have helped save 73 million acres of wildlands; protect 3,575 miles of rivers; stop or remove 35 dams; designate five marine reserves, and purchase 17 climbing areas.