Aiming at thinking the sustainable energy shift with kids and leaving the beautiful earth for the next generation, The North Face started Powwow-aeaa Earth Kids Project. They held an experience-oriented workshop for kids using a large kamishibai(storytelling with pictures)in which 7 rabbits which are designed inspired by natural elements appear.
This project title comes from the combination of “Powwow” which means word, song, dance, ceremony, and festival in Native American and abbreviation of Asia-Europe-Africa-America. This name contains a wish for kids from all over the world to be a center to change this world and to cooperate for leaving this beautiful nature for future kids.
Also, 5% of the revenue from the collection which is based on the theme of Reuse-Reduce-Recycle was donated to “KIDS EARTH FOUND”. This found was utilized to help kids around the world in many ways.